pi11ar

Accessible investments for
your money to grow

Community-First investments from $50


Investment options & benefits

  • Passive income
  • Tax advantaged
  • Portfolio diversification
  • Steady increase in real estate value
  • Low initial investment

Real Estate

Invest in a thriving neighborhood with proven demand today and well positioned for continued growth by a team with years of experience in acquisition, renovation, property management.

Business Investment

Support existing owners and promising entrepreneurs that will drive not only their own business success but also contribute to the appeal and demand for the community real estate offerings

How are we different

Our philosophy is that the “whole is greater than the sum
of its parts.”
We have 15 years of successful real estate
investment, optimization, and property management in
this specific community and it is our experience that
through a focused, holistic approach, we can directly
contribute to the stability and growth of the
neighborhood through investments that mutually
reinforce one another and deliver superior returns to our
investors.

Location strategy

Our focus is on depth vs breadth. We take a singular neighborhood investment approach so that we can bridge the gap between the high level market demographics and the actual reasons that make specific properties and businesses a great investment. This approach allows us to be very efficient and able to understand exactly our resident's needs.

Resident-First management

By locating all investments in a single community, we are able to maximize engagement by understanding and responding to their needs over time. Additionally, we are able to leverage economies of scale and developed strong relationships to ensure minimal downtime on investments through flawless management execution

Advanced data driven approach

Narrow focus does not mean small data. We merge our first party insights with large scale data sets to better understand our tenants and business owner needs in order to make the most informed strategic decisions to drive satisfaction, loyalty, and higher returns

Inclusive Participation

Investors are both national and local, homeowners and tenants. Our goal is to blur the lines of ownership while maintaining a common objective.

Value proposition and performance in Bay View, Milwaukee, WI

Growth and Stability

What was once a sleepy working class neighborhood has reinvented itself as one of the most dynamic areas in the greater metro. Vintage single family homes and multifamily properties have been thoughtfully restored while also reflecting the modern and creative aesthetics of their residents. Additionally, over 600 high end units have been added in new modern apartments buildings to add variety of housing stock. While other high profile cities have seen their property values begin to falter, Milwaukee has remained remarkably resilient, posting the 4th highest home value growth rate of the largest 100 MSAs from Nov 2022- Nov 2023. Bay View has experienced the strongest housing appreciation of all city neighborhoods.

Strategic location

Bayview occupies a mere five square miles but is enviably positions in the Milwaukee metropolitan area. It is located along a continuously protected shoreline of Lake Michigan, the 4th largest freshwater lake in the world, just minutes south of the city center and north of the international airport. The primary north/south freeway creates its western border with access to Chicago, 90 minutes south. High-speed ferry service across the lake departs from the northern edge of the neighborhood.

City leading amenities

Bay View plays an outsized role within Milwaukee proper due to its location, commercial development, community institutions, and support of entrepreneurship. While national retailers support from the edge of the of the neighborhood, local businesses thrive on a commercial corridor that runs through the its heart. Multiple small business incubators operate and prominent parks host events and markets that draw well beyond its borders.

Our expertise

Deep locational understanding

Our professional background includes 20 years of marketing and merchandising optimization for global retailers including 5+ years dedicated to real estate and location strategy across the continental US from Manhattan to rural Louisiana. By leveraging data driven analytics and in-depth on the ground research, it provided a deep understanding of how the tapestry of cities functioned. It also made clear that the most successful areas were often not in the headlining high profile cities, but in more modest and unexpected areas that contained the right combination of opportunity for success.

Real Estate Experience

While Pi11ar is launching in 2024, you are joining a real estate enterprise that has been successfully operating in this precise community for 15 years. We are deeply vested in Bay View and your success is our success. We currently hold and actively operate real estate in this community that has provided unparalleled experience in how to source, optimize, and manage your investments for maximum value growth and return.

Leading analytics & insights

Our experience in working with some of the most sophisticated commercial organizations in the world gives us perspective of how data can be gathered, analyzed, enhanced with AI/ML and put to use to determine the right investments and operational strategies will have the greatest impact and potential return. Pi11ar is designed to supercharge this approach so that investments will reinforce one another for superior results.